Tips for Copywriters

This video is from Berghs School of Communication in Stockholm, and has Mark Du Bois talking a bit about writing copy and how to create a viral video. Obviously, you can’t teach that but he makes interesting points (draws comparisons to the viral nature of the bible, Shakespeare, impacts little details can make and does an interesting exercise where viewers are asked to write as many things in the world they know that are white, and things in the fridge that are white – the number was very similar, proving people are more familiar with things they see often etc.)

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